Project Brief:
This project will consist of partnering with The Purple Door to put out an impact campaign highlighting the hyper-masculine norms in society. The focus on the project is to consider the negative effects these norms have on everyone involved and to spread awareness. I will be creating an awareness poster with an AR element, an informational brochure, some ephemera, and a set of social media slides to promote this campaign. A personal goal for this project will be educating myself on the hyper-masculine norms that have affected my life, and figuring out what I can do to ensure that they start to change.
Impact campaign poster (mockup)
Impact campaign brochure (mockup)
Impact campaign ephemera
Impact campaign social media posts (mockups)
Awareness poster flat w/ Adobe Aero AR element (download Adobe Aero and try it out!
Impact campaign brochure flat