Project Brief:
This project was one of my introductions to long-format design and my first time creating an original magazine. The overall goals include researching potential topics for the magazine, developing a brand persona, designing an appropriate logo, sourcing an ample number of articles with focus on 2 feature articles, and curating a 24-page magazine of content relevant to the chosen topic. The result was a unique culmination of oddities presented in a tasteful and inclusive tone.
![](https://cdn.myportfolio.com/b3d10292-b368-4a47-86d8-082edd78c53f/bff68e91-2b9f-4ac0-8998-f8565ef1e866_rw_3840.png?h=b51efef8632f09e7991c3c206fc88c8d)
![](https://cdn.myportfolio.com/b3d10292-b368-4a47-86d8-082edd78c53f/15ab0ac9-312e-4c83-a748-b7153faa5f85_rw_3840.png?h=ffd47681329aa9c291cb5af8dead8ba1)
Results from research turned out some beautiful examples of oddities. This created a unique visual standard across all branded elements in the magazine. My dive into this offbeat world led me to Jayne Perry. Jayne is a real person and is a huge proponent to all things odd and curious. She was the perfect candidate to be the poster child for Odd World’s branding. A true oddity enthusiast.
![](https://cdn.myportfolio.com/b3d10292-b368-4a47-86d8-082edd78c53f/52e76d6f-3f10-4cd8-8ca1-132398ce61f2_rw_1920.png?h=2baa11575414d61c519a89b03be47a86)
I learned a hard lesson about saving as you go for this logo. When it came time to present my logo to my peers, I found out that nothing had saved and had to start over from a general idea. Logo progression for this brand shows how I dialed back the scale and kept some unique details that would help push the brand.
![](https://cdn.myportfolio.com/b3d10292-b368-4a47-86d8-082edd78c53f/a1f0415b-c426-44ea-a0c1-7a226da4e69d_rw_1920.png?h=ad9d31b12a18921ade399b316e28c259)
![](https://cdn.myportfolio.com/b3d10292-b368-4a47-86d8-082edd78c53f/2764a7fd-5905-4b43-9ff2-e83da779bd04_rw_1920.png?h=709f5f0bf3c2b6fa4663a41c6993bf5c)
These are two of the first cover concepts I was experimenting with. I felt the first iteration was too spooky and ominous and the second too far into the strange side.
![](https://cdn.myportfolio.com/b3d10292-b368-4a47-86d8-082edd78c53f/e13e0af2-8459-4bce-ba34-6f7a42a9fd62_rw_1200.png?h=d2af64d1b3373a662414b49d6c8aea53)
I settled on this cover in the end as the smug look on the clowns face created the interest I was looking for.
![](https://cdn.myportfolio.com/b3d10292-b368-4a47-86d8-082edd78c53f/064fbe20-d071-446d-8367-a92e1f6a2b89_rw_3840.jpg?h=edbe9b3bf6e3acfc8bad59d1f42afacc)
![](https://cdn.myportfolio.com/b3d10292-b368-4a47-86d8-082edd78c53f/9983d8a4-462d-4089-80d5-8c1ebe1ce2d7_rw_1920.png?h=6e4f117628313d9d99871a072dc60b13)
![](https://cdn.myportfolio.com/b3d10292-b368-4a47-86d8-082edd78c53f/5663a193-e6b9-4361-a0cb-51636f145ea0_rw_1920.png?h=fe5e691b5a60bfc7bbb0070613a7d70b)
![](https://cdn.myportfolio.com/b3d10292-b368-4a47-86d8-082edd78c53f/0b9a77ca-b6be-4943-a1ab-bf3c2b9de577_rw_1920.png?h=c6e90fe099033f71dc0e959008927cb8)